Document 25.7 Chevrolet Advertisement, 1954

Chevrolet Advertisement, 1954

Automobile manufacturers did not design cars specifically with teenagers in mind, but they did target the teen market for sales. Colorful, powerful, and sleek models were especially appealing to teenagers who considered cars a central part of their dating experience. The phrase “You’re only young twice” appealed not only to youths but also to adults who wanted to stay young. As the previous document indicates, teenagers often influenced the purchases their parents made, and this advertisement appears to be aware of this influence.

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