Peacetime Transition and the Boom Years

The notoriety of Grace Metalious and Alan Freed came at a time of renewed economic growth and prosperity in the United States. Although confronted with family upheaval, labor disruptions, and economic constraints immediately following the war, by 1950 Americans had more disposable income than they had enjoyed in decades. While Truman struggled to hold together the New Deal coalition, consumers responded enthusiastically to the wide range of products that advertisers promised would improve their lives. The search for the good life propelled middle-class families from cities to the suburbs. At the same time, a postwar baby boom added millions of children to the population and created a market to supply them with goods from infancy and childhood to adolescence.