Globalization and the New World Order

With the end of the Cold War, cooperation replaced economic and political rivalry between capitalist and Communist nations in a new era of globalization—the extension of economic, political, and cultural interconnections among nations, through commerce, migration, and communication. In 1976 the major industrialized democracies had formed the Group of Seven (G7). Consisting of the United States, the United Kingdom, France, West Germany, Italy, Japan, and Canada, the G7 nations met annually to discuss common problems related to issues of global concern, such as trade, health, energy, the environment, and economic and social development. After the fall of communism, Russia joined the organization, which became known as G8. This group of countries represented only 14 percent of the globe’s population but produced 60 percent of the world’s economic output.

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Globalization, 1980s Following the efforts of Presidents Nixon, Ford, and Carter to normalize relations with Communist China, companies established commercial enterprises there, including American fast-food chain restaurants. Here a Chinese soldier, standing beside a replica of Colonel Sanders, picks up his order at the bike ride-up window of a Kentucky Fried Chicken restaurant.
© Dave Bartruff/CORBIS

Globalization was accompanied by the extraordinary growth of multinational (or transnational) corporations—companies that operate production facilities or deliver services in more than one country. Between 1970 and 2000, the number of such firms soared from 7,000 to well over 60,000. By 2000 the 500 largest corporations in the world generated more than $11 trillion in revenues, owned more than $33 trillion in assets, and employed 35.5 million people. American companies left their cultural and social imprint on the rest of the world. Walmart greeted shoppers in more than 1,200 stores outside the United States, and McDonald’s changed global eating habits with its more than 1,000 fast-food restaurants worldwide. As American firms penetrated other countries with their products, foreign companies changed the economic landscape of the United States. For instance, by the twenty-first century Japanese automobiles, led by Toyota and Honda, captured a major share of the American market, surpassing Ford and General Motors, once the hallmark of the country’s superior manufacturing and salesmanship.

Globalization also affected popular culture and media. In the 1990s reality shows, many of which originated in Europe, became a staple of American television. At the same time, American programs were shown as reruns all over the world. As cable channels proliferated, American viewers of Hispanic or Asian origin could watch programs in their native languages. The Cable News Network (CNN), the British Broadcasting Corporation (BBC), and Al Jazeera, an Arabic-language television channel, competed for viewers with specially designed international broadcasts.

Globalization also had some negative consequences. Organized labor in particular suffered a severe blow. By 2004 union membership in the United States had dropped to 12.5 percent of the industrial workforce. Fewer and fewer consumer goods bore the label “Made in America,” as multinational companies shifted manufacturing jobs to low-wage workers in developing countries. Many of these foreign workers earned more than the prevailing wages in their countries, but by Western standards their pay was extremely low. There were few or no regulations governing working conditions or the use of child labor, and many foreign factories resembled the sweatshops of early-twentieth-century America. Not surprisingly, workers in the United States could not compete in this market. Furthermore, China, which by 2007 had become a prime source for American manufacturing, failed to regulate the quality of its products closely. Chinese-made toys, including the popular Thomas the Train, showed up in U.S. stores with excessive lead paint and had to be returned before endangering millions of children.

Globalization also posed a danger to the world’s environment. As poorer nations sought to take advantage of the West’s appetite for low-cost consumer goods, they industrialized rapidly, with little concern for the excessive pollution that accompanied their efforts. The desire for wood products and the expansion of large-scale farming eliminated one-third of Brazil’s rain forests. The health of indigenous people suffered wherever globalization-related manufacturing appeared. In Taiwan and China, chemical byproducts of factories and farms turned rivers into polluted sources of drinking water and killed the rivers’ fish and plants.

The older industrialized nations added their share to the environmental damage. Besides using nuclear power, Americans consumed electricity and gas produced overwhelmingly from coal and petroleum. The burning of fossil fuels by cars and factories released greenhouse gases, which has raised the temperature of the atmosphere and the oceans and contributed to the phenomenon known as global warming or climate change. Most scientists believe that global warming has led to the melting of the polar ice caps and threatens human and animal survival on the planet. However, after the industrialized nations of the world signed the Kyoto Protocol in 1998 to curtail greenhouse-gas emissions, the U.S. Senate refused to ratify it. Critics of the agreement maintained that it did not address the newly emerging industrial countries that polluted heavily and thus was unfair to the United States.

Globalization also highlighted health problems such as the AIDS epidemic. By the outset of the twenty-first century, approximately 33.2 million people worldwide suffered from the disease, though the number of new cases diagnosed annually had dropped to 2.5 million from more than 5 million a few years earlier. Africa remained the continent with the largest number of AIDS patients and the center of the epidemic. Increased education and the development of more effective pharmaceuticals to treat the illness reduced cases and prolonged the lives of those affected by the disease. Though treatments were more widely available in prosperous countries like the United States, agencies such as the United Nations and the World Health Organization, together with nongovernmental groups such as Partners in Health, were instrumental in offering relief in developing countries.