Not Rising to the Occasion: 1 in 5 Males From NASCAR to the NFL, it’s hard to escape the advertising pitches for Viagra and its pharmaceutical rivals, Levitra and Cialis. In one year alone, direct-to-consumer advertising for the three erectile dysfunction (ED) drugs topped $300 million in the U.S. (Consumer Reports AdWatch, 2008). Of the three medications, Viagra is most commonly prescribed. In the first decade since its introduction, over 1 billion little blue Viagra pills have been dispensed (Lyons, 2008).
Viagra, Cialis, and Levitra temporarily alleviate erectile dysfunction by increasing blood flow to the penis. ED is often a symptom of some other serious condition impairing or restricting the body’s blood flow, such as diabetes, cardiovascular disease, high blood pressure, obesity, or smoking (Tostes & others, 2008; J. C. Lee & others, 2010).
Viagra, Cialis, and Levitra temporarily alleviate erectile dysfunction by increasing blood flow to the penis. ED is often a symptom of some other serious condition impairing or restricting the body’s blood flow, such as diabetes, cardiovascular disease, high blood pressure, obesity, or smoking (Tostes & others, 2008; J. C. Lee & others, 2010).
Rob Tringali SportsChrome/Newscom