| Process | Operant | Consequence | Effect on Behavior |
|---|---|---|---|
| Punishment | Wear a warm but unstylish flannel shirt | A friend makes the hurtful comment, “Nice shirt. Whose couch did you steal to get the fabric?” | Decrease wearing the shirt in the future |
| Negative reinforcement | Wear a warm but unstylish flannel shirt | Avoid feeling cold and uncomfortable all day | Increase wearing the shirt in the future |