The style of proposals varies dramatically, depending on audience and purpose. Review the proposals in this chapter offered as models — including the visual items. Then explain in some detail exactly how the language of one of those items works to make its case. You can focus on a whole piece, but you may find it more interesting just to explicate a few sentences or paragraphs or one or two visual details. For example, when does Barrett Seaman, Nate Beeler, Katelyn Vincent, or Jen Sorensen score style points with you? Be ready to explain your observation orally.