Marshall Plan Poster

The Marshall Plan was a major factor in both western European recovery and the cold war. This poster, in French, advertises the aim of the plan as “to rebuild Europe.” Other posters showed the aid as coming from America including “grain, coal, food, and medical supplies.” Given this advertising, what would you judge the poster’s effect to be? (‘Reconstruire l’europe’, poster advertising the European Recovery Program [Marshall Plan], France, 1950, [colour litho], Wyss, Alban [1927–2006] / Deutsches Historisches Museum, Berlin, Germany / © DHM / Bridgeman Images.)