We feel affection and respect for our friends. In other words, we like them (Rubin, 1973). We enjoy their company and take pleasure in sharing time together (Hays, 1988). However, because friendships are rooted in liking—rather than love—we’re not as emotionally attached to our friends as we are to other intimates, and we’re not as emotionally demanding of them. Correspondingly, we’re expected to be more loyal to and more willing to help romantic partners and family members than friends (Davis & Todd, 1985).