Interactive Communication Model

The interactive communication model also views communication as a process involving senders and receivers (see Figure 1.3). However, according to this model, transmission is influenced by two additional factors: feedback and fields of experience (Schramm, 1954). Feedback is comprised of the verbal and nonverbal messages (such as eye contact, utterances, or nodding) that recipients convey to indicate their reaction to communication. Fields of experience consist of the beliefs, attitudes, values, and experiences that each participant brings to a communication event. People with similar fields of experience are more likely to understand each other while communicating than are individuals with dissimilar fields of experience.

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Figure 1.3: Interactive Model of Communication