//this makes the chapter number appear only on the intro page
var h2_text = $("[data-block_type='intro'] h2").text();
var new_header ="
15
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$("[data-block_type='intro'] h2").replaceWith(new_header);
//footnotes and glossary arrays
var footnote_id= new Array();
footnote_id ['15_1'] = "1. Douglas Gomery, “The Centrality of Media Economics,” in Defining Media Studies, ed. Mark R. Levy and Michael Gurevitch (New York: Oxford University Press, 1994), 202.";
footnote_id ['15_2'] = "2. David Harvey, The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change (Oxford: Basil Blackwell, 1989), 171.";
footnote_id ['15_3'] = "3. Gomery, “The Centrality of Media Economics,” 203–204.";
footnote_id ['15_4'] = "4. Thomas Geoghegan, “How Pink Slips Hurt More Than Workers,” New York Times, March 29, 2006, p. B8.";
footnote_id ['15_5'] = "5. See James Stewart, Disney War (New York: Simon & Schuster, 2005).";
footnote_id ['15_6'] = "6. Edward Herman, “Democratic Media,” Z Papers (January–March 1992): 23.";
var glossary_term= new Array();
glossary_term ['hegemony'] = "hegemony: the acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power.";
glossary_term ['monopoly'] = "monopoly: in media economics, an organizational structure that occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally.";
glossary_term ['oligopoly'] = "oligopoly: in media economics, an organizational structure in which a few firms control most of an industry’s production and distribution resources.";
glossary_term ['limitedcompetition'] = "limited competition: in media economics, a market with many producers and sellers but only a few differenti-able products within a particular category; sometimes called monopolistic competition.";
glossary_term ['synergy'] = "synergy: in media economics, the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate.";
glossary_term ['culturalimperialism'] = "cultural imperialism: the phenomenon of American culture (e.g., media, fashion, and food) dominating the global market and shaping the cultures and identities of other nations.";
glossary_term ['directpayments'] = "direct payment: in media economics, the payment of money, primarily by consumers, for a book, a music CD, a movie, an online computer service, or a cable TV subscription.";
glossary_term ['indirectpayments'] = "indirect payment: in media economics, the financial support of media products by advertisers, who pay for the quantity or quality of audience members that a particular medium attracts.";
glossary_term ['economiesofscale'] = "economies of scale: the economic process of increasing production levels so as to reduce the overall cost per unit.";