// footnotes
xBookUtils.terms['fn_ch12_1'] = '“Twitter Top 100 Most Followers,” Twitter Counter, accessed February 6, 2015, http://twittercounter.com/pages/100.'
xBookUtils.terms['fn_ch12_2'] = 'Christie D’Zurilla, “Ashton Kutcher’s Paterno Tweet Sends Actor Running for PR Cover,” Ministry of Gossip, Los Angeles Times, November 10, 2011, http://latimesblogs.latimes.com/gossip/2011/11/ashton-kutcher-paterno-tweet-aplusk-ashton-kutcher.html.'
xBookUtils.terms['fn_ch12_3'] = 'Matthew J. Culligan and Dolph Greene, Getting Back to the Basics of Public Relations and Publicity (New York: Crown Publishers, 1982), 100.'
xBookUtils.terms['fn_ch12_4'] = 'Marvin N. Olasky, “The Development of Corporate Public Relations, 1850–1930,” Journalism Monographs 102 (April 1987): 15.'
xBookUtils.terms['fn_ch12_5'] = 'Michael Schudson, Discovering the News: A Social History of American Newspapers (New York: Basic Books, 1978), 136.'
xBookUtils.terms['fn_ch12_6'] = '“Lobbying: Overview,” OpenSecrets.org, accessed October 7, 2012, www.opensecrets.org/lobby/index.php.'
xBookUtils.terms['fn_ch12_7'] = 'Philip Shenon, “3 Partners Quit Firm Handling Saudis’ P.R.,” New York Times, December 6, 2002, www.nytimes.com/2002/12/06/international/middleeast/06SAUD.html?ex=1040199544&ei=1&en=c061b2d98376e7ba.'
xBookUtils.terms['fn_ch12_8'] = 'Video of “Eisenhower Answers America” commercials available online at www.c-span.org/video/?188176-1/eisenhower-answers-america.'
xBookUtils.terms['fn2_ch12_1'] = 'Erik Ortiz, “String of Social Media Scandals Plagues Military,” NBC News, February 17, 2014, www.nbcnews.com/news/military/string-social-media-scandals-plagues-military-n40501.'
xBookUtils.terms['fn2_ch12_2'] = 'Cori E. Dauber, YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer, Strategic Studies Institute, U.S. Army War College, November 2009, www.strategicstudiesinstitute.army.mil/pdffiles/pub951.pdf.'