xBookUtils.terms['fn_23_1'] = "Jennifer Aaker and Durairaj Maheswaran, “The Impact of Cultural Orientation on Persuasion,” Journal of Consumer Research 24 (December 1997): 315–28.";
xBookUtils.terms['fn_23_2'] = "Jennifer L. Aaker, “Accessibilty or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes,” Journal of Consumer Research 26 (March 2000): 340–57.";
xBookUtils.terms['fn_23_3'] = "Kristine L. Fitch, “Cultural Persuadables,” Communication Theory 13 (February 2003): 100–123.";
xBookUtils.terms['fn_23_4'] = "Kristine L. Fitch, “Cultural Persuadables,” Communication Theory 13 (February 2003): 100–123.";
xBookUtils.terms['fn_23_5'] = "Jennifer L. Aaker and Patti Williams, “Empathy versus Pride: The Influence of Emotional Appeals across Cultures,” Journal of Consumer Research 25 (1998): 241–61.";
xBookUtils.terms['fn_23_6'] = "Jennifer L. Aaker and Patti Williams, “Empathy versus Pride: The Influence of Emotional Appeals across Cultures,” Journal of Consumer Research 25 (1998): 241–61.";