Reallocating Sales Lowers Producer Surplus Yvonne (point Y) has a cost of $35, $10 more than Xavier (point X), who has a cost of $25. At the market equilibrium price of $30, Xavier sells a book but Yvonne does not. If we rearrange sales by preventing Xavier from selling his book and compelling Yvonne to sell hers, producer surplus declines by $10 and, as a result, total surplus declines by $10.