Questions

1. How does the composition of the photograph contribute to its effect? Why is the focus exclusively on the face rather than a longer shot that would include the entire body?

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 8 - 1. Marlboro Man - Questions: How does the composition of the photograph contribute to its effect? Why is the focus exclusively on the face rather than a longer shot that would include the entire body?
2. What is the effect of the subject’s gaze not meeting the eyes of the viewer?

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 8 - 1. Marlboro Man - Questions: What is the effect of the subject’s gaze not meeting the eyes of the viewer?
3. Life magazine assigned McCombe to do a story that dispelled the glamorous image of cowboys seen in Hollywood movies of the period and, instead, documented the hardworking life of ranchers. What stereotypes about cowboys or the West does the photo exploit—or combat?

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 8 - 1. Marlboro Man - Questions: Life magazine assigned McCombe to do a story that dispelled the glamorous image of cowboys seen in Hollywood movies of the period and, instead, documented the hardworking life of ranchers. What stereotypes about cowboys or the West does the photo exploit—or combat?
4. Why do you think that this photo caught the eye of legendary advertising executive Leo Burnett as a good choice for his campaign to transform the image of Marlboro cigarettes?

   Question

   uZxg83qH9uNZ3NUqyV8wT7hdxc9/5MQeJeZaOsQNhvI0w6Xk3EOeDQ1B873FE1s7

   Chapter 8 - 1. Marlboro Man - Questions: Why do you think that this photo caught the eye of legendary advertising executive Leo Burnett as a good choice for his campaign to transform the image of Marlboro cigarettes?