Chapter 1. Analyzing Evidence in an Argument
1.1 Section Title
In this excerpt from an article on the job service Monster.com, the writer presents an argument about hiring a social-media officer. The questions below ask you to consider the nature of the evidence this writer presents.
"""The text reads, “1. When Ted Rubin (@tedrubin) touched down in Asheville, NC after a particularly unpleasant flight with a carrier he rarely uses, he immediately posted an update to his 54,000 Twitter followers. “ Just landed … boy do I miss @JetBlue.” The second paragraph reads, “A few minutes later, a representative from Jet Blue responded to say thanks. While Rubin tagged the other airline in his original tweet, he never heard back from them. “Guess who I’ll be flying next?” he laughs.” The third paragraph reads, “2. Rubin, who serves as Chief Social Marketing Officer for the shopping Web site Collective Bias, says this type of personal engagement isn’t a novelty anymore — customers have come to expect it. “Social media is way deeper than most companies understand,” he says. “It’s time to recognize that social isn’t just campaign-based, it’s an integrated part of your ongoing business strategy.” The fourth paragraph reads, “3. Let’s face it — your social media strategy is about more than monitoring social media — it touches customer service, vendor relations, social media recruiting and more. Thus many organizations are bringing in new staff to handle their social media strategy.” Source: Emily Bennington, “Social Media Strategy: Is it Time to Hire a Social Media Office?” Monster.com 2014 "
