Looking Back, Looking Ahead
The unexpected collapse of Communist Europe capped three decades of turbulent historical change. In the 1960s, the counterculture challenged the status quo and steered western Europe to the left as reformists attempted (but failed) to liberalize East Bloc communism. In the 1970s, a global recession had devastating effects in the West and East Blocs alike. In the 1980s, conservative Western leaders pushed neoliberal plans to revive growth and meet growing global competition. In the East Bloc, structural problems and spontaneous revolt brought down communism, dissolved the Soviet Union, and ended the Cold War.
With the world economy on the road to recovery and new free-market systems in place across the former East Bloc, all of Europe would now have the opportunity to enter the information age. After forty years of Cold War division, the continent regained an underlying unity as faith in democratic government and market economics became the common European creed. In 1991, hopes for peaceful democratic progress were almost universal.
The post–Cold War years saw the realization of some of these hopes, but the new era brought its own problems and tragedies. New ethnic and nationalist tensions flared, leading to a disastrous civil war in the former Yugoslavia. The struggle to rebuild the shattered societies of the former East Bloc countries was far more difficult than the people living in them had hoped. Poor economic growth continued to complicate attempts to deal with the wide-open global economy. New conflicts with Islamic nations in the Middle East involved some European nations in war. The European Union expanded, but political disagreements, environmental issues, increased anxiety about non-Western immigrants, and a host of other problems undermined moves toward true European unity.
How did Thatcher’s Conservative Party adapt its message to fit the values of the majority of British people?
Keeping the question above in mind, explore Conservative Party campaign posters from the 1979 British general election.
See Document Project for Chapter 29.