How did globalization affect European life and society?
Antiglobalization ActivismFrench protesters carry the figure of Ronald McDonald through the streets to protest the trial of José Bové, a prominent leader in campaigns against the human and environmental costs associated with globalization. Bové was accused of demolishing a McDonald’s franchise in a small town in southern France. With its worldwide fast-food restaurants that pay little attention to local traditions, McDonald’s has often been the target of antiglobalization protests. (Witt/Haley/Sipa)
CCONTEMPORARY OBSERVERS OFTEN ASSERT that the world has entered a new era of globalization. Though the term is difficult to define, such assertions do not mean that there were never international connections before. Europe has long had close ties to other parts of the world. Yet new global relationships and increasing interdependence did emerge in the last decades of the twentieth century.
First, the growth of multinational corporations restructured national economies on a global scale. Second, an array of international governing bodies, such as the European Union, the United Nations, the World Trade Organization, and a number of nongovernmental organizations (or NGOs) increasingly set policies that challenged the autonomy of traditional nation-states. Finally, the expansion and ready availability of highly efficient computer and media technologies led to ever-faster exchanges of information and entertainment around the world. Taken together, these global transformations had a remarkable impact — both positive and negative — on Western society.