Influence of Culture on Behavior: Social Loafing Versus Social Striving These villagers in southwest China are working together to bring in their community’s rice crop. In collectivistic cultures, people tend to work harder in a group than when alone, a behavior called social striving. In contrast, members of individualistic cultures tend to display social loafing, expending less effort as the size of the group increases (Latané & others, 2006; Klehe & Anderson, 2007).
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