Step 4: Evaluation

The evaluation stage of the critical process is about making informed judgments. Building on description, analysis, and interpretation, you can better evaluate the impact of social media on its users.

Based on your critical research, consider what happens to people who use social media—do they find positive social connections, do they feel like they are missing out, do they feel bullied, or does their constant use of social media leave them feeling less satisfied with their life? Thus, on balance, are social media sites and tools that people use for interpersonal interaction a good thing or a bad thing for society?

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THE FICTIONALIZED VERSION OF MARK ZUCKERBERG in David Fincher’s 2010 film The Social Network portrayed the Facebook founder as wildly successful, but still on some level, desperately lonely. Merrick Morton/© Columbia Pictures/Everett Collection