FIGURE 10.2WHAT TEXTBOOK FORMATS STUDENTS ARE BUYINGWhile e-textbook sales are on the rise, online learning software is seeing the greatest growth in the textbook industry. E-textbook sales were up 6 percent between 2012 and 2013, used textbook sales were down 7 percent, but online learning platforms grew nearly 18 percent in the same period. While e-textbooks can have a similar look and feel to print textbooks, online learning platforms include the textbook content and can incorporate additional content from instructors and students. As a result, many publishers are shifting their focus from print textbooks and e-textbooks to software development to compete in this growing segment of the market.Data from: Dian Schaffhauser, What’s Next for E-Textbooks?, Campus Technology, December 3, 2014, http://publishers.org/sites/default/files/uploads/HigherEd/campustechnologyarticle12.2014.pdf.