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SYNERGIES in feature films can be easy for Disney, which is a $45 billion multinational corporation. Frozen (2013) is one of Disney’s biggest animated hits ever, and Frozen merchandise was in short supply in North America for fans wanting to celebrate the story of Anna and Elsa, two princess sisters who also became attractions at Disney resort parks. The movie’s soundtrack hit No. 1 in sales, and Disney Cruise Line and the Adventures by Disney tour company experienced a huge increase in holiday business to Geirangerfjord, Norway, the fjord that inspired the film’s fantasy kingdom of Arendelle.
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