Chapter 1: Mass Communication: A Critical Approach

Chapter 1 Introduction

Culture and the Evolution of Mass Communication

The Development of Media and Their Role in Our Society

Surveying the Cultural Landscape

Critiquing Media and Culture

CHAPTER REVIEW

PART 1: Digital Media and Convergence

Part One Opener

Chapter 2: The Internet, Digital Media, and Media Convergence

Chapter 2 Introduction

The Development of the Internet and the Web

The Web Goes Social

Convergence and Mobile Media

The Economics and Issues of the Internet

The Internet and Democracy

Digital Job Outlook

CHAPTER REVIEW

Chapter 3: Digital Gaming and the Media Playground

Chapter 3 Introduction

The Development of Digital Gaming

The Internet Transforms Gaming

The Media Playground

Trends and Issues in Digital Gaming

The Business of Digital Gaming

Digital Gaming, Free Speech, and Democracy

Digital Job Outlook

CHAPTER REVIEW

PART 2: Sounds and Images

Part Two Opener

Chapter 4: Sound Recording and Popular Music

Chapter 4 Introduction

The Development of Sound Recording

U.S. Popular Music and the Formation of Rock

A Changing Industry: Reformations in Popular Music

The Business of Sound Recording

Sound Recording, Free Expression, and Democracy

Digital Job Outlook

CHAPTER REVIEW

Chapter 5: Popular Radio and the Origins of Broadcasting

Chapter 5 Introduction

Early Technology and the Development of Radio

The Evolution of Radio

Radio Reinvents Itself

The Sounds of Commercial Radio

The Economics of Broadcast Radio

Radio and the Democracy of the Airwaves

Digital Job Outlook

CHAPTER REVIEW

Chapter 6: Television and Cable: The Power of Visual Culture

Chapter 6 Introduction

The Origins and Development of Television

The Development of Cable

Technology and Convergence Change Viewing Habits

Major Programming Trends

Regulatory Challenges to Television and Cable

The Economics and Ownership of Television and Cable

Television, Cable, and Democracy

Digital Job Outlook

CHAPTER REVIEW

Chapter 7: Movies and the Impact of Images

Chapter 7 Introduction

Early Technology and the Evolution of Movies

The Rise of the Hollywood Studio System

The Studio System’s Golden Age

The Transformation of the Studio System

The Economics of the Movie Business

Popular Movies and Democracy

Digital Job Outlook

CHAPTER REVIEW

PART 3: Words and Pictures

Part Three Opener

Chapter 8: Newspapers: The Rise and Decline of Modern Journalism

Chapter 8 Introduction

The Evolution of American Newspapers

Competing Models of Modern Print Journalism

The Business and Ownership of Newspapers

Challenges Facing Newspapers Today

Newspapers and Democracy

Digital Job Outlook

CHAPTER REVIEW

Chapter 9: Magazines in the Age of Specialization

Chapter 9 Introduction

The Early History of Magazines

The Development of Modern American Magazines

The Domination of Specialization

The Organization and Economics of Magazines

Magazines in a Democratic Society

Digital Job Outlook

CHAPTER REVIEW

Chapter 10: Books and the Power of Print

Chapter 10 Introduction

The History of Books, from Papyrus to Paperbacks

Modern Publishing and the Book Industry

Trends and Issues in Book Publishing

The Organization and Ownership of the Book Industry

Books and the Future of Democracy

Digital Job Outlook

CHAPTER REVIEW

PART 4: The Business of Mass Media

Part Four Opener

Chapter 11: Advertising and Commercial Culture

Chapter 11 Introduction

Early Developments in American Advertising

The Shape of U.S. Advertising Today

Persuasive Techniques in Contemporary Advertising

Commercial Speech and Regulating Advertising

Advertising, Politics, and Democracy

Digital Job Outlook

CHAPTER REVIEW

Chapter 12: Public Relations and Framing the Message

Chapter 12 Introduction

Early Developments in Public Relations

The Practice of Public Relations

Tensions between Public Relations and the Press

Public Relations and Democracy

Digital Job Outlook

CHAPTER REVIEW

Chapter 13: Media Economics and the Global Marketplace

Chapter 13 Introduction

Analyzing the Media Economy

The Transition to an Information Economy

Specialization, Global Markets, and Convergence

Social Issues in Media Economics

The Media Marketplace and Democracy

CHAPTER REVIEW

PART 5: Democratic Expression and the Mass Media

Part Five Opener

Chapter 14: The Culture of Journalism

Chapter 14 Introduction

Modern Journalism in the Information Age

Ethics and the News Media

Reporting Rituals and the Legacy of Print Journalism

Journalism in the Age of TV and the Internet

Alternative Models: Public Journalism and “Fake” News

Democracy and Reimagining Journalism’s Role

CHAPTER REVIEW

Chapter 15: Media Effects and Cultural Approaches to Research

Chapter 15 Introduction

Early Media Research Methods

Research on Media Effects

Cultural Approaches to Media Research

Media Research and Democracy

CHAPTER REVIEW

Chapter 16: Legal Controls and Freedom of Expression

Chapter 16 Introduction

The Origins of Free Expression and a Free Press

Film and the First Amendment

Expression in the Media: Print, Broadcast, and Online

The First Amendment and Democracy

CHAPTER REVIEW

Extended Case Study: Mobile Video Reveals Police Brutality and Racism

Extended Case Study: Mobile Video Reveals Police Brutality and Racism

Step 1: Description

Step 2: Analysis

Step 3: Interpretation

Step 4: Evaluation

Step 5: Engagement