Throughout the twentieth century, Americans closely examined emerging mass media for their potential contributions to democracy. As radio became more affordable in the 1920s and 1930s, we hailed the medium for its ability to reach and entertain even the poorest Americans caught in the Great Depression. When television developed in the 1950s and 1960s, it also held promise as a medium that could reach everyone, including those who were illiterate or cut off from printed information. Despite continuing concerns over the digital divide, many have praised the Internet for its democratic possibilities. Some advocates even tout the Internet as the most democratic social network ever conceived.

The biggest threat to the Internet’s democratic potential may well be its increasing commercialization. As happened with radio and television, the growth of commercial “channels” on the Internet has far outpaced the emergence of viable nonprofit channels, as fewer and fewer corporations have gained more and more control. The passage of the 1996 Telecommunications Act cleared the way for cable TV systems, computer firms, and telephone companies to merge their interests and become even larger commercial powers. Although there was a great deal of buzz about lucrative Internet start-ups in the 1990s and 2000s, it has been large corporations—such as Microsoft, Apple, Amazon, Google, and Facebook—that have weathered the low points of the dot-com economy and maintained a controlling hand.

About three-quarters of households in the United States are now linked to the Internet, thus greatly increasing its democratic possibilities but also tempting commercial interests to gain even greater control over it and intensifying problems for agencies trying to regulate it. If the histories of other media are any predictor, it seems realistic to expect that the Internet’s potential for widespread use by all could be partially preempted by narrower commercial interests. As media economist Douglas Gomery warns, “Technology alone does not a communication revolution make. Economics trumps technology every time.”40

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However, defenders of the digital age argue that inexpensive digital production and social media distribution allow greater participation than does any traditional medium. In response to these new media forms, older media are using Internet technology to increase their access to and feedback from varied audiences. Skeptics raise doubts about the participatory nature of discussions on the Internet. For instance, they warn that Internet users may be communicating with people whose beliefs and values are similar to their own—in other words, just their Facebook friends and Google+ circles. Although it is important to be able to communicate across vast distances with people who have similar viewpoints, these kinds of discussions may not serve to extend the diversity and tolerance that are central to democratic ideals. There is also the threat that we may not be interacting with anyone at all. In the wide world of the Web, we are in a shared environment of billions of people. In the emerging ecosystem of apps, we live in an efficient but gated community, walled off from the rest of the Internet. However, we are still in the early years of the Internet. The democratic possibilities of the Internet’s future are endless.

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