Comparing Generations
Interview 5–10 people from different generations (in other words don’t just talk to people your own age). For the following product categories, ask them to guess the leading brand and its share of the ad spending in that category in 2017 (no using Google!):
Use the space below to answer the following question.
Question
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Which kinds of games are most popular in your group?
1. Ad Age Marketing Fact Pack 2018, December 18, 2017, pp. 12–13.