Major Programming Trends

Television programming began by borrowing genres from radio such as variety shows, sitcoms, soap operas, and newscasts. Starting in 1955, the Big Three networks gradually moved their entertainment divisions to Los Angeles because of its proximity to Hollywood production studios. Network news operations, however, remained in New York. Ever since, Los Angeles and New York came to represent the two major branches of TV programming: entertainment and information. Although there is considerable blurring between these categories today, the two were once more distinct. In the sections that follow, we focus on these long-standing program developments and explore newer trends (see Figure 6.4).