The Business and Ownership of Newspapers

In the news industry today, there are several kinds of papers. National newspapers (such as the Wall Street Journal, the New York Times, and USA Today) serve a broad readership across the country. Other papers primarily serve specific geographic regions. Roughly 70 metropolitan dailies have a weekday circulation of 100,000 or more. About 35 of these papers have a circulation of more than 200,000 during the work week. In addition, about 100 daily newspapers are classified as medium dailies, with circulations between 50,000 and 100,000. By far the largest number of U.S. dailies—about 1,200 papers—fall into the small daily category, with circulations under 50,000. While dailies serve urban and suburban centers, over 7,000 nondaily and weekly newspapers (down from 14,000 back in 1910) serve smaller communities and average over 8,000 copies per issue.21 No matter the size of the paper, each must determine its approach, target readers, and deal with ownership issues in a time of technological transition and declining revenue.