Consensus vs. Conflict: Newspapers Play Different Roles

Smaller nondaily papers tend to promote social and economic harmony in their communities. Besides providing community calendars and meeting notices, nondaily papers focus on consensus-oriented journalism, carrying articles on local schools, social events, town government, property crimes, and zoning issues. Recalling the partisan spirit of an earlier era, small newspapers are often owned by business leaders who may also serve in local politics. Because consensus-oriented papers have a small advertising base, they are generally careful not to offend local advertisers, who provide the financial underpinnings for many of these papers. At their best, these small-town papers foster a sense of community; at their worst, they overlook or downplay discord and problems.

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THE WALL STREET JOURNAL not only has the largest circulation of any newspaper in the United States, it also has the most online subscriptions—over 400,000 members pay for access to the paper’s Web site. Its online success has been attributed to two facts: It instituted a paywall as soon as the paper went online in 1995, and it provides specialized business and financial information that its readers can’t get elsewhere.
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In contrast, national and metro dailies practice conflict-oriented journalism, in which front-page news is often defined primarily as events, issues, or experiences that deviate from social norms. Under this news orientation, journalists see their role not merely as neutral fact-gatherers but also as observers who monitor their city’s institutions and problems. They often maintain an adversarial relationship with local politicians and public officials. These papers offer competing perspectives on such issues as education, government, poverty, crime, and the economy; and their publishers, editors, or reporters avoid playing major, overt roles in community politics. In theory, modern newspapers believe their role in large cities is to keep a wary eye fixed on recent local and state intrigue and events.

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In telling stories about complex and controversial topics, conflict-oriented journalists often turn such topics into two-dimensional stories, pitting one idea or person against another. This convention, or “telling both sides of a story,” allows a reporter to take the position of a detached observer. Although this practice offers the appearance of balance, it usually functions to generate conflict and sustain a lively news story; sometimes, reporters ignore the idea that there may be more than two sides to a story. But faced with deadline pressures, reporters often do not have the time—or the space—to develop a multifaceted and complex report or series of reports. (See “Media Literacy and the Critical Process: Covering Business and Economic News”.)