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Radio today remains one of the most-used mass media, reaching 93 percent of all Americans age twelve or older every week.⁶ Because of this continued broad reach, the airwaves are still desirable real estate for advertisers and content programmers, who want to target people in and out of their homes; for record labels, who want their artists’ songs played; and for radio station owners, who want to attract large groups of diverse listeners to dominate multiple markets.