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Go to bedfordstmartins.com/mediaessentials for review quizzes, links, and more.

Visit the site’s VIDEOCENTRAL: MASS COMMUNICATION section for videos like the ones on pages 233 and 238. There, you can find additional exclusive videos related to Chapter 8, including:

CHANGES IN PRIME TIME
Television industry experts discuss shifts in programming, including the fading influence of the prime-time block.

WIRED OR WIRELESS: TELEVISION DELIVERY TODAY
This video explores the switch to digital TV signals in 2009 and how it is changing television delivery.