The paragraph below comes from Alissa Quart’s book Branded. Assume that you want to use the material in this paragraph in a paper about advertising campaigns aimed at college students. Under the paragraph is an excerpt from an annotated bibliography for this assignment. Read the annotated bibliography, and then create your own entry for the Quart source. Fill in the textbox with a summary of the paragraph, highlighting the information that you might use in a paper. Don’t forget to evaluate the source, and include your reaction and analysis of the paragraph. If one particular sentence stands out as a valuable quote, you can include that—in quotation marks—as well.
Quart, Alissa. Branded: The Buying and Selling of Teenagers. Perseus Publishing, 2003, pp. 7–8.
Marketing to kids took off in the 1980s in the wake of two important events. The first was the release and overwhelming successes of the films Jaws in 1975 and Star Wars in 1977. Youth-oriented blockbusters, it turned out, could sell not just enormous numbers of tickets but also a huge and varied assortment of ancillary branded products, everything from action figures to bed sheets. The second important event occurred in 1978, when the Federal Trade Commission attempted to impose regulations regarding restrictions on child-oriented ads. Congress blocked it, claiming that its emphasis on unfair advertising was too vague. In the decades following, an utter lack of regulation ineluctably led to the widespread flogging of kiddy blockbuster toys and games and the huge success of products related to the Teenage Mutant Ninja Turtles.
Annotated Bibliography
Kaputa, Catherine. Graduate to a Great Career: How Smart Students, New Graduates, and Young Professionals Can Launch Brand You. Nicholas Brealey, 2016.
There is some great research in this source explaining how students think about branding. It’s a little off- topic, but the research is relevant. Maybe try to find the original studies?
Williams, Geoff. “Five tips for marketing to college students.” Entrepreneur, Sept. 24, 2010, www.entrepreneur.com/article/217344.
I definitely want to cite number 3: “Don’t try to be cool if you’re not.” This is a problem a lot of major corporations have had—maybe this will lead into an anecdote from one of my other sources?
Quart, Alissa. Branded: The Buying and Selling of Teenagers. Perseus Publishing, 2003, pp. 7–8.