20.3 Sensory Interaction

20-8 How does sensory interaction influence our perceptions, and what is embodied cognition?

Our senses—seeing, hearing, tasting, smelling, touching—eavesdrop on one another (Rosenblum, 2013). In interpreting the world, our brain blends their inputs. Consider what happens to your sense of taste if you hold your nose, close your eyes, and have someone feed you various foods. A slice of apple may be indistinguishable from a chunk of raw potato. A piece of steak may taste like cardboard. Without their smells, a cup of cold coffee may be hard to distinguish from a glass of red wine. Our sense of smell sticks its nose into the business of taste.

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Are you wondering how researchers test these kinds of questions? Try LaunchPad’s How Would You Know If a Cup of Coffee Can Warm Up Relationships?

Thus, to savor a taste, we normally breathe the aroma through our nose—which is why eating is not much fun when you have a bad cold. Smell can also change our perception of taste: A drink’s strawberry odor enhances our perception of its sweetness. Depending on its texture, a potato chip “tastes” fresh or stale (Smith, 2011). This is sensory interaction at work—the principle that one sense may influence another. Smell + texture + taste = flavor. Yet, despite the nose’s contribution of smell, flavor feels located in the mouth (Stevenson, 2014).

Vision and hearing may similarly interact. A weak flicker of light that we have trouble perceiving becomes more visible when accompanied by a short burst of sound (Kayser, 2007). And a sound may be easier to hear with a visual cue. If I [DM], as a person with hearing loss, watch a video with simultaneous captioning, I have no trouble hearing the words I am seeing. I may therefore think I don’t need the captioning, but if I then turn off the captioning, I suddenly realize I do need it. The eyes guide the ears (FIGURE 20.12).

Figure 20.12
Sensory interaction When a hard-of-hearing listener sees an animated face forming the words being spoken at the other end of a phone line, the words become easier to understand (Knight, 2004).

But what do you suppose happens if the eyes and the ears disagree? What if we see a speaker saying one syllable while we hear another? Surprise: We may perceive a third syllable that blends both inputs. Seeing the mouth movements for ga while hearing ba we may perceive da. This phenomenon is known as the McGurk effect, after its discoverers, Scottish psychologist Harry McGurk and his assistant John MacDonald (1976). For all of us, lip reading is part of hearing.

Touch also interacts with our other senses. In detecting events, the brain can combine simultaneous touch and visual signals, thanks to neurons projecting from the somatosensory cortex back to the visual cortex (Macaluso et al., 2000). Touch even interacts with hearing. One experiment blew a puff of air (such as our mouths produce when saying pa and ta) on the neck or hands as people heard either these sounds or the more airless sounds ba or da. The result? People more often misheard ba or da as pa or ta when played with the faint puff (Gick & Derrick, 2009). Thanks to sensory interaction, they heard with their skin.

Our brain even blends our tactile and social judgments, as demonstrated in these playful experiments:

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These examples of embodied cognition illustrate how brain circuits processing bodily sensations connect with brain circuits responsible for cognition. We think from within a body.

So, the senses interact: As we attempt to decipher our world, our brain blends inputs from multiple channels. For many people, an odor, perhaps of mint or chocolate, can evoke a sensation of taste (Stevenson & Tomiczek, 2007). But in a few select individuals, the senses become joined in a phenomenon called synesthesia, where one sort of sensation (such as hearing sound) involuntarily produces another (such as seeing color). Early in life, “exuberant neural connectivity” produces some arbitrary associations among the senses, which later are normally—but not always—pruned (Wagner & Dobkins, 2011). Thus, hearing music may activate color-sensitive cortex regions and trigger a sensation of color (Brang et al., 2008; Hubbard et al., 2005). Seeing the number 3 may evoke a taste sensation (Ward, 2003). Those who experience such sensory shifts are known as synesthetes.

For a summary of our sensory systems, see TABLE 20.2. The river of perception is fed by sensation, cognition, and emotion. And that is why we need biological, psychological, and social-cultural levels of analysis (FIGURE 20.13).

Table 20.2
Summarizing the Senses
Figure 20.13
Perception is a biopsychosocial phenomenon Psychologists study how we perceive with different levels of analysis, from the biological to the social-cultural.

If perception is the product of these three sources, what can we say about extrasensory perception, which claims that perception can occur apart from sensory input? For more on that question, see Thinking Critically About: ESP—Perception Without Sensation?

***

To feel awe, mystery, and a deep reverence for life, we need look no further than our own perceptual system and its capacity for organizing formless nerve impulses into colorful sights, vivid sounds, and evocative smells. As Shakespeare’s Hamlet recognized, “There are more things in Heaven and Earth, Horatio, than are dreamt of in your philosophy.” Within our ordinary sensory and perceptual experiences lies much that is truly extraordinary—surely much more than has so far been dreamt of in our psychology.

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THINKING  CRITICALLY  ABOUT

THINKING CRITICALLY ABOUT: ESP—Perception Without Sensation?

20-9 What are the claims of ESP, and what have most research psychologists concluded after putting these claims to the test?

Without sensory input, are we capable of extrasensory perception (ESP)? Are there indeed people—any people—who can read minds, see through walls, or foretell the future? Nearly half of Americans have agreed there are (AP, 2007; Moore, 2005)

The most testable and, for this discussion, most relevant ESP claims are

  • telepathy: mind-to-mind communication.
  • clairvoyance: perceiving remote events, such as a house on fire in another state.
  • precognition: perceiving future events, such as an unexpected death in the next month.

Closely linked is psychokinesis, or “mind over matter,” such as levitating a table or influencing the roll of a die. (The claim is illustrated by the wry request, “Will all those who believe in psychokinesis please raise my hand?”)

If ESP is real, we would need to overturn the scientific understanding that we are creatures whose minds are tied to our physical brains and whose perceptual experiences of the world are built of sensations. Sometimes new evidence does overturn our scientific preconceptions. Science, as we will see throughout this book, offers us surprises—about the extent of the unconscious mind, about the effects of emotions on health, about what heals and what doesn’t, and much more.

Most research psychologists and scientists are skeptical that paranormal phenomena exist. But reputable universities in Great Britain, the Netherlands, and Australia, have added faculty chairs or research units in parapsychology (Storm, 2010a,b; Turpin, 2005). These researchers perform scientific experiments searching for possible ESP and other paranormal phenomena. Before seeing how parapsychologists do research on ESP, let’s consider some popular beliefs.

Premonitions or Pretensions?

Can psychics see into the future? Although one might wish for a psychic stock forecaster, the tallied forecasts of “leading psychics” reveal meager accuracy. During the 1990s, the tabloid psychics were all wrong in predicting surprising events. (Madonna did not become a gospel singer, the Statue of Liberty did not lose both its arms in a terrorist blast, Queen Elizabeth did not abdicate her throne to enter a convent.) And the psychics have missed recent big-news events. Where were the psychics on 9/10 when we needed them? Why, despite a $50 million reward offered, could none of them help locate Osama bin Laden after 9/11, or step forward to predict the impending stock crashes in 2008? In 2010, when a mine collapse trapped 33 miners, the Chilean government reportedly consulted four psychics. Their verdict? “They’re all dead” (Kraul, 2010). But 69 days later, all 33 were rescued.

After Amanda Berry went missing in Cleveland in 2003, her distraught and desperate mother turned to a famed psychic on a national television show for answers. “She’s not alive, honey,” the psychic told the devastated mom, who died without living to see her daughter rescued in 2013 (Radford, 2013). According to one analysis, this result brought that psychic’s record on 116 missing person and death cases to 83 unknown outcomes, 33 incorrect, and zero mostly correct. To researcher Ryan Shaffer (2013), that’s the record of a “psychic defective.”

The psychic visions offered to police departments have been no more accurate than guesses made by others (Nickell, 1994, 2005; Radford, 2010; Reiser, 1982). But their sheer volume does increase the odds of an occasional correct guess, which psychics can then report to the media. Police departments are wise to all this. When researchers asked the police departments of America’s 50 largest cities whether they ever had used psychics, 65 percent said No (Sweat & Durm, 1993). Of those that had, not one had found them helpful.

Psychics’ vague predictions sometimes sound correct when later interpreted (“retrofitted”) to match events that provide a perceptual set for “understanding” them. Nostradamus, a sixteenth-century French psychic, explained in an unguarded moment that his ambiguous prophecies “could not possibly be understood till they were interpreted after the event and by it.”

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Are the spontaneous “visions” of everyday people any more accurate? Do dreams, for example, foretell the future, as people from both Eastern and Western cultures tend to believe—making some people more reluctant to fly after dreaming of a plane crash (Morewedge & Norton, 2009)? Or do they only seem to do so when we recall or reconstruct them in light of what has already happened? Two Harvard psychologists tested the prophetic power of dreams after superhero aviator Charles Lindbergh’s baby son was kidnapped and murdered in 1932 (Murray & Wheeler, 1937). Before the body was discovered, they invited people to report their dreams about the child and 1300 visionaries submitted dream reports. How many accurately envisioned the child dead? Five percent. And how many also correctly anticipated the body’s location—buried among trees? Only 4 of the 1300. Although this number was surely no better than chance, to those 4 dreamers the accuracy of their apparent precognitions must have seemed uncanny.

Given the billions of events in the world each day, and given enough days, some stunning coincidences are sure to occur. By one careful estimate, chance alone would predict that more than a thousand times a day someone on Earth will think of another person and then within the next five minutes will learn of that person’s death (Charpak & Broch, 2004). Thus, when explaining an astonishing event, we should “give chance a chance” (Lilienfeld, 2009). With enough time and people, the improbable becomes inevitable.

Putting ESP to Experimental Test

When faced with claims of mind reading or out-of-body travel or communication with the dead, how can we separate bizarre ideas from those that sound strange but are true? At the heart of science is a simple answer: Test them to see if they work. If they do, so much the better for the ideas. If they don’t, so much the better for our skepticism.

This scientific attitude has led both believers and skeptics to agree that what parapsychology needs is a reproducible phenomenon and a theory to explain it. Parapsychologist Rhea White (1998) spoke for many in saying that “the image of parapsychology that comes to my mind, based on nearly 44 years in the field,

“To be sure of hitting the target, shoot first and call whatever you hit the target.”

Writer-artist Ashleigh Brilliant

“A person who talks a lot is sometimes right.”

Spanish proverb

is that of a small airplane [that] has been perpetually taxiing down the runway of the Empirical Science Airport since 1882 … its movement punctuated occasionally by lifting a few feet off the ground only to bump back down on the tarmac once again. It has never taken off for any sustained flight.”

How might we test ESP claims in a controlled, reproducible experiment? An experiment differs from a staged demonstration. In the laboratory, the experimenter controls what the “psychic” sees and hears. On stage, the psychic controls what the audience sees and hears.

The search for a valid and reliable test of ESP has resulted in thousands of experiments. After digesting data from 30 such studies, parapsychologist Lance Storm and his colleagues (2010a,b; 2013) concluded that, given participants with experience or belief in ESP, there is “consistent and reliable” parapsychological evidence. Psychologist Ray Hyman (2010), who has been scrutinizing parapsychological research since 1957, replied that if this is the best evidence, it fails to impress: “Parapsychology will achieve scientific acceptability only when it provides a positive theory with … independently replicable evidence. This is something it has yet to achieve after more than a century.”

Daryl Bem (2011), a respected social psychologist, has been a skeptic of stage psychics; he once quipped that “a psychic is an actor playing the role of a psychic” (1984). Yet he reignited hopes for replicable evidence with nine experiments that seemed to show people anticipating future events. In one, when an erotic scene was about to appear on a screen in one of two randomly selected positions, Cornell University participants guessed right 53.1 percent of the time (beating 50 percent by a small but statistically significant margin). In another, people viewed a set of words, took a recall test of those words, and then rehearsed a randomly selected subset of those words. People better remembered the rehearsed words—even when the rehearsal took place after the recall test. The upcoming rehearsal—a future event—apparently affected their ability to recall words, he suggested.

Bem wonders if his “anomalous” findings reflect an evolutionary advantage to those who can precognitively anticipate future dangers. Critics scoff. “If any of his claims were true,” wrote cognitive scientist Douglas Hofstadter (2011), “then all of the bases underlying contemporary science would be toppled, and

“At the heart of science is an essential tension between two seemingly contradictory attitudes—an openness to new ideas, no matter how bizarre or counterintuitive they may be, and the most ruthless skeptical scrutiny of all ideas, old and new.”

Carl Sagan (1987)

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Testing psychic powers in the British population Psychologists created a “mind machine” to see if people could influence or predict a coin toss (Wiseman & Greening, 2002). Using a touch-sensitive screen, visitors to British festivals were given four attempts to call heads or tails, playing against a computer that kept score. By the time the experiment ended, nearly 28,000 people had predicted 110,959 tosses—with 49.8 percent correct.

we would have to rethink everything about the nature of the universe.” Moreover, if future events retroactively affect present feelings, then why can’t people intuitively predict casino outcomes or stock market futures?

Despite the paper having survived critical reviews by a top-tier journal, other critics found the methods “badly flawed” (Alcock, 2011) or the statistical analyses “biased” (Wagenmakers et al., 2011). “A result—especially one of this importance—must recur several times in tests by independent and skeptical researchers to gain scientific credibility,” observed astronomer David Helfand (2011). “I have little doubt that Professor Bem’s experiments will fail this test.”

Anticipating such skepticism, Bem has made his computer materials available to anyone who wishes to replicate his studies. Multiple attempts have since been made, without success (Galak et al., 2012; Ritchie et al., 2012). Regardless, science is doing its work. It has been open to a finding that challenges its own assumptions. And then, through follow-up research, it has assessed its validity. And that is how science sifts crazy-sounding ideas, leaving most on the historical waste heap while occasionally surprising us.

One skeptic, magician James Randi, has had a longstanding offer of $1 million to be given “to anyone who proves a genuine psychic power under proper observing conditions” (Randi, 1999; Thompson, 2010). French, Australian, and Indian groups have made similar offers of up to 200,000 euros (CFI, 2003). Large as these sums are, the scientific seal of approval would be worth far more. To refute those who say there is no ESP, one need only produce a single person who can demonstrate a single, reproducible ESP event. (To refute those who say pigs can’t talk would take but one talking pig.) So far, no such person has emerged.

RETRIEVAL PRACTICE

  • If an ESP event occurred under controlled conditions, what would be the next best step to confirm that ESP really exists?

The ESP event would need to be reproduced in other scientific studies.

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