OUR SOCIAL BEHAVIOR arises from our social cognition. Especially when the unexpected occurs, we analyze why people act as they do. Does her warmth reflect romantic interest, or is that how she relates to everyone? Does his absenteeism signify illness? Laziness? A stressful work atmosphere? Was the horror of 9/11 the work of crazed people, or of ordinary people corrupted by life events?
Try the following Concepts in Action activity to start to get a sense of how people make attributions about actions and people.