Do We Remember the Medical Myth or the Fact? Skurnik and colleagues (2005) studied the factors that influence the misremembering of false medical claims as facts. They asked: When a physician tells a patient a false claim, then debunks it with the facts, does the patient remember the false claim or the facts? A source table examines each factor in the study and tell us how much of the variability in the dependent variable is explained by that factor.
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