FIGURE 9.18 How to make people smile without telling them to smile Do as Kazuo Mori and Hideko Mori (2009) did with students in Japan: Attach rubber bands to the sides of the face with adhesive bandages, and then run them either over the head or under the chin. (1) Based on the facial feedback effect, how might students in this experiment report feeling when the rubber bands raise their cheeks as though in a smile? (2) How might they report feeling when the rubber bands pull their cheeks downward?