Table : TABLE 8.1 Comparing Cognitive Processes and Strategies
Process or StrategyDescriptionPowersPerils
AlgorithmMethodical rule or procedureGuarantees solutionRequires time and effort
HeuristicSimple thinking shortcut, such as the availability heuristic (which estimates likelihood based on how easily events come to mind)Lets us act quickly and efficientlyPuts us at risk for errors
InsightSudden Aha! reactionProvides instant realization of solutionMay not happen
Confirmation biasTendency to search for support for our own views and ignore contradictory evidenceLets us quickly recognize supporting evidenceHinders recognition of contradictory evidence
FixationInability to view problems from a new angleFocuses thinkingHinders creative problem solving
IntuitionFast, automatic feelings and thoughtsIs based on our experience; huge and adaptiveCan lead us to overfeel and underthink
OverconfidenceOverestimating the accuracy of our beliefs and judgmentsAllows us to be happy and to make decisions easilyPuts us at risk for errors
Belief perseveranceIgnoring evidence that proves our beliefs are wrongSupports our enduring beliefsCloses our mind to new ideas
FramingWording a question or statement so that it evokes a desired responseCan influence others’ decisionsCan produce a misleading result
CreativityAbility to produce novel and valuable ideasProduces new productsMay distract from structured, routine work