12.5 Social-Cognitive Theories

LOQ 12-18 How do social-cognitive theorists view personality development, and how do they explore behavior?

Reciprocal Influences

reciprocal determinism the interacting influences of behavior, internal personal factors, and environment.

So, our personal traits interact with our environment to influence our behavior. Albert Bandura (1986, 2006, 2008) called this process reciprocal determinism. “Behavior, internal personal factors, and environmental influences,” he said, “all operate as interlocking determinants of each other” (FIGURE 12.5).

image
Figure 12.5: FIGURE 12.5 Reciprocal determinism
Courtesy of Joslyn Brugh

365

social-cognitive perspective views behavior as influenced by the interaction between persons (and their thinking) and their social context.

self-efficacy our sense of competence and effectiveness.

The social-cognitive perspective on personality that Bandura proposed is especially focused on the many ways our individual traits and thoughts interact with our social world as we move from one situation to another. We bring a lot to any social situation we enter. We bring our past learning, often picked up through conditioning or by observing others. We bring our self-efficacyour expectations about whether we will succeed in (and attempt) new challenges (Bandura, 1977). We also bring our ways of thinking about specific situations. But situations themselves place different demands on us. Most of us know the general social rules for acceptable behavior at a grandparent’s funeral, for example. We also know that a different set of rules outlines what’s acceptable at a friend’s New Year’s Eve party. In the end, our behavior in any situation is in part the result of our own characteristics and in part the result of the situation.

Roughly speaking, the short-term, outside influences on behavior are the focus of social psychology (Chapter 11), and the lasting, inner influences are the focus of personality psychology. In actuality, behavior always depends on the interaction of persons with situations.

We can see this interaction in people’s relationships. For example, Rosa’s romantic history (past behavior) influences her attitudes toward new relationships (internal factor), which affects how she now responds to Ryan (environmental factor). Social-cognitive theorists explore the interaction among the three sets of influence:

  1. Different people choose different environments. What school do you attend? What do you read? What shows do you watch? What music do you listen to? With whom do you enjoy spending time? All these choices are part of an environment you are choosing, based partly on your personality (Ickes et al., 1997). We choose our environment, and it then shapes us.

  2. Our personalities shape how we interpret and react to events. Anxious people tend to attend and react strongly to relationship threats (Campbell & Marshall, 2011). If we perceive the world as threatening, we will watch for threats and be prepared to defend ourselves.

  3. Our personalities help create situations to which we react. How we view and treat people influences how they then treat us. If we expect that others will not like us, our desperate attempts to seek their approval might cause them to reject us. Depressed people often engage in this excessive reassurance seeking, which may confirm their negative self-views (Coyne, 1976a,b).

In addition to the interaction of internal personal factors, the environment, and our behaviors, we also experience gene-environment interaction (Chapter 3). Our genetically influenced traits evoke certain responses from others, which may nudge us in one direction or another. In one classic study, those with the interacting factors of (1) having a specific gene associated with aggression, and (2) being raised in a difficult environment were most likely to demonstrate adult antisocial behavior (Caspi et al., 2002).

In such ways, we are both the products and the architects of our environments. Boiling water turns an egg hard and a noodle soft. Academic challenges turn one person into a success and another toward collapse (Harms et al., 2006). At every moment, our behavior is influenced by our biology, our social and cultural experiences, and our thought processes and traits (FIGURE 12.6).

image
Figure 12.6: FIGURE 12.6 The biopsychosocial approach to the study of personality

Retrieve + Remember

Question 12.11

Albert Bandura proposed the _____-_____ perspective on personality, which emphasizes the interaction of people with their environment. To describe the interacting influences of behavior, thoughts, and environment, he used the term _____ _____.

ANSWERS: social-cognitive; reciprocal determinism

Assessing Behavior in Situations

366

To predict behavior, social-cognitive psychologists often observe behavior in realistic situations. Military and educational organizations and many Fortune 500 companies use such strategies (Bray & Byham, 1991, 1997; Eurich et al., 2009). AT&T has observed prospective managers doing simulated managerial work. Many colleges assess nursing students’ potential by observing their clinical work, and evaluate potential faculty members’ teaching abilities by observing them teach. Most American cities with populations of 50,000 or more have used such strategies in evaluating police officers and firefighters (Lowry, 1997).

These assessment exercises have some limitations. They may not reveal less visible but important characteristics, such as inner achievement drive (Bowler & Woehr, 2006). These procedures do exploit a valid principle: The best way to predict future behavior is neither a personality test nor an interviewer’s intuition; rather, it is the person’s past behavior patterns in similar situations (Lyons et al., 2011; Mischel, 1981; Schmidt & Hunter, 1998).

Evaluating Social-Cognitive Theories

LOQ 12-19 What criticisms have social-cognitive theorists faced?

Social-cognitive theories of personality emphasize how situations affect, and are affected by, individuals. More than other personality theories (TABLE 12.4), they build from psychological research on learning and cognition.

Table 12.3: TABLE 12.4 Comparing the Major Personality Theories
Personality Theory KeyProponents Assumptions View of Personality Personality Assessment Methods
Psychoanalytic Freud Emotional disorders spring from unconscious dynamics, such as unresolved sexual and other childhood conflicts, and fixation at various developmental stages. Defense mechanisms fend off anxiety. Personality consists of pleasure-seeking impulses (the id), a reality-oriented executive (the ego), and an internalized set of ideals (the superego). Free association, projective tests, dream analysis
Psychodynamic Adler, Horney, Jung The unconscious and conscious minds interact. Childhood experiences and defense mechanisms are important. The dynamic interplay of conscious and unconscious motives and conflicts shapes our personality. Projective tests, therapy sessions
Humanistic Rogers, Maslow Rather than examining the struggles of sick people, it’s better to focus on the ways healthy people strive for self-realization. If our basic human needs are met, we will strive toward self-actualization. In a climate of unconditional positive regard, we can develop self-awareness and a more realistic and positive self-concept. Questionnaires, therapy sessions
Trait Allport, Eysenck, McCrae, Costa We have certain stable and enduring characteristics, influenced by genetic predispositions. Scientific study of traits has isolated important dimensions of personality, such as the Big Five traits (conscientiousness, agreeableness, neuroticism, openness, and extraversion). Personality inventories
Social-Cognitive Bandura Our traits interact with the social context to produce our behaviors. Conditioning and observational learning interact with cognition to create behavior patterns. Our behavior in one situation is best predicted by considering our past behavior in similar situations.

Critics charge that social-cognitive theories focus so much on the situation that they fail to appreciate the person’s inner traits. They note that in many instances our unconscious motives, our emotions, and our traits shine through. Personality traits have been shown to predict behavior at work, love, and play. Consider Percy Ray Pridgen and Charles Gill. Each faced the same situation: They had jointly won a $90 million lottery jackpot (Harriston, 1993). When Pridgen learned of the winning numbers, he began trembling uncontrollably, huddled with a friend behind a bathroom door while confirming the win, then sobbed. When Gill heard the news, he told his wife and then went to sleep.

367

Retrieve + Remember

Question 12.12

What is the best way to predict a person’s future behavior?

ANSWER: Examine the person’s past behavior patterns in similar situations.