Voice Your Ideas in a Public Forum 4

Speak with Purpose 10

Envision Your Speech as a Conversation 18

Stretch Away Stress 21

Seek Pleasure in the Occasion 21

Follow the Rules of Engagement 24

Beat the Odds by Listening 30

Custom-Fit Your Message 38

Be Authentic 40

Be Sensitive to Disability When Analyzing an Audience 42

Consult Global Opinion Polls 43

Explore Topics on CQ Researcher 48

Use the Thesis Statement to Stay Focused 55

Give the Story Structure 57

Use a Variety of Supporting Materials 58

Use Statistics Selectively—and Memorably 59

Avoid Cherry-Picking 61

Mix It Up with Both Primary and Secondary Sources 62

Use Watchdog Sites to Check the Facts 75

Find the Right Subject Headings 84

Consider Audience Perception of Sources 87

Credit Sources in Presentation Aids 93

Save the Best for Last—or First 97

Spend Time Organizing Speech Points 99

Blend Organizational Patterns 106

Find Freedom with the Topical Pattern 110

Sometimes Only Exact Wording Will Do 120

When Not to Preview Your Topic 128

When Establishing Credibility Is Especially Key 130

Bring Your Speech Full Circle 132

Experiment with Phrases and Sentence Fragments 134

Avoid Clichés and Mixed Metaphors 136

Avoid the “Shock Jock” Syndrome 137

Denotative versus Connotative Meaning 138

Breathe from Your Diaphragm 146

Control Your Rate of Speaking 147

Avoid Meaningless Vocal Fillers 147

Stand Straight 152

Learn from the Legends 153

Practice Five Times 154

Hold the Handouts 160

Beware of “Chartjunk” 162

Using Serif and Sans Serif Type 162

Enlighten Rather than Advocate 176

Reveal the Backstory 178

Use Analogies Accurately 180

Expect Modest Results 190

Base Your Emotional Appeals on Sound Reasoning 191

Show Them the Reward 194

Respond to the Introduction 221

Commemorate Life—Not Death 223

Be Yourself When Using Humor 224

Tailor Your Message to the Audience and Occasion 225

Sounding Enthusiastic Online 233

Put a Face to the Speaker(s) 237

Handling Trolls Online 239

Optimize Decision Making in Groups 240

Team Cohesion Pays Off 243

Be Mindful of Your Nonverbal Behavior 244

Speak Ethically at Work 248

Adapt the Motivated Sequence to the Selling Situation 248

Build Career Skills 253

Flowing the Debate 257

What Do Science-Related Courses Include? 261

Make the Introduction Motivating 263

What Are the Technical Disciplines? 265

Prepare Technical Presentations Carefully 267

Narrow Your Topic 269

Be Prepared to Lead a Discussion 271

Be an Active Lecturer 273

Check for Correct Articulation 298