Assessing the Argument

No rhetorical analysis of an argument would be complete without an assessment of its effectiveness—whether the rhetorical strategies the writer uses create a clear and persuasive argument or whether they fall short. When you write a rhetorical analysis, you can begin with an assessment of the argument as a whole and go on to support it, or you can begin with a discussion of the various rhetorical strategies that the writer uses and then end with your assessment of the argument.

After analyzing “Letter from Birmingham Jail,” you could reasonably conclude that King has written a highly effective argument that is likely to convince his readers that his presence in Birmingham is both justified and necessary. Using logos, pathos, and ethos, he constructs a multifaceted argument that is calculated to appeal to the various segments of his audience—Southern clergymen, white moderates, and African Americans. In addition, King uses similes, metaphors, and allusions to enrich his argument and to make it more memorable, and he uses parallelism, repetition, and rhetorical questions to emphasize ideas and to reinforce his points. Because it is so clear and powerful, King’s argument—in particular, the distinction between just and unjust laws—addresses not only the injustices that were present in 1963 when it was written but also the injustices and inequalities that exist today. In this sense, King has written an argument that has broad significance beyond the audiences for which it was originally intended.

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CHECKLIST

Preparing to Write a Rhetorical Analysis

As you read, ask the following questions:

  • Who is the writer? Is there anything in the writer’s background that might influence what is (or is not) included in the argument?

  • What is the writer’s purpose? What does the writer hope to achieve?

  • What question has the writer decided to address? How broad is the question?

  • What situation created the need for the argument?

  • At what points in the argument does the writer appeal to logic? To the emotions? How does the writer try to establish his or her credibility?

  • What is the argument’s thesis? Where is it stated? Why?

  • How does the writer organize the argument? How effective is this arrangement of ideas?

  • What evidence does the writer use to support the argument? Does the writer use enough evidence?

  • Does the writer use similes, metaphors, and allusions?

  • Does the writer use parallelism, repetition, and rhetorical questions?

  • Given your analysis, what is your overall assessment of the argument?