Chapter 8. Subliminal Sensation and Subliminal Persuasion

Infographic

Infographic Activity

by David Myers and Nathan DeWall

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Thinking Critically About: Subliminal Sensation and Subliminal Persuasion

We can evaluate and be affected by a stimulus even when we are unaware of it. But we cannot be controlled by subliminal stimuli. (This infographic is from Psychology, 5th Edition, Chapter 5.)

An illustration shows detailed description on subliminal sensation and subliminal persuasion. You can read full description from the link below

Figure 8.1:

Subliminal Sensation and Subliminal Persuasion imageEnlarge figure Image description

Quiz

Question 8.1

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Researchers have flashed unperceived subliminal (sub-threshold) stimuli to people’s eyes. They do so to see if such stimuli can prime (activate) people’s unconscious associations to an ensuing perceived stimulus, such as someone’s picture.

Question 8.2

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Positive or negative subliminal images (flashed too briefly to be perceived) can prime participants’ responses, affecting their ratings of a later perceived stimulus. Thus, a seen-but-not-perceived werewolf image can lead a participant to rate a subsequent photo of a person less favorably.

Question 8.3

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Experiments show that subliminal messages (such as to “stop smoking”) have no substantial, lasting effect. It seems we can be subtly affected by subliminal stimuli but not persuaded or manipulated by them.