Part of using language your audience understands involves a careful consideration of jargon—technical language specific to a particular industry, organization, or group (see Chapter 3). Jargon might be useful among a very homogenous group, but it can alienate audience members in other settings. A doctor might use medical jargon when addressing colleagues but needs to use everyday terms when addressing other groups.
Now you know quite a bit about identifying, supporting, arranging, and moving between the main points of your speech. But to describe and explain the points themselves, you must make competent language choices that bring your ideas to life right before your audience’s eyes. The words that you choose for your speech are clearly powerful, so it’s important to think about them now, in the preparation and writing stages, so that you can eventually incorporate them into your actual presentation.