Chapter 1. Evaluating Communication Ethics: Leading the Interns

Instructions

After reading the passage below, answer the questions that follow. Be sure to "submit" your response for each question. You will initially receive full credit for each question, but your grade may change once your instructor reviews your responses. Be sure to check the grade book for your final grade.

Passage

Leading the Interns

You are currently working as a social media coordinator at a reputable marketing agency. Among your responsibilities is leading a group of summer interns. Reflecting back on how mind numbing your own intern experience was, your goal is to make theirs more rewarding.

When you were an intern, a coordinator named Bradley always seemed to pass off his boring, most tedious work — filing, making copies, and setting up appointments — to the interns, allowing him time to further his career in digital marketing. In order to be given a good recommendation, you did these tasks, even though what you really wanted to do was engage with paid influencers, write or edit posts, and sit in on strategy meetings. You always resented Bradley, feeling that he had taken advantage of you.

Now that you are a coordinator yourself, you wonder if Bradley actually had the right idea. You too aspire to direct social media strategy, and the mundane parts of your job are beginning to frustrate you (even though they are in the job description). Having to do filing and keep track of appointments for your boss is keeping you from bolstering your portfolio. Yet here are young interns: eager to do anything to get ahead — perhaps even taking over those menial tasks — and expecting to learn about the industry. What should you do? Are you experiencing some ethical conflict?

Think About This

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Question

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