table 3.3 The Halo and Horn Effects
The Halo Effect
ImpressionBehaviorAttribution
Person we like :)Positive behaviourInternal
Person we like :)Negative behaviourExternal
The Horn Effect
Person we dislike :(Positive behaviourExternal
Person we dislike :(Negative behaviourInternal
Note: Information in this table is adapted from Guerin (1999).