America Moves to the Right, 1969–1989

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Printed Page 821 Chapter Chronology

America Moves to the Right, 1969-1989

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MAKING AMERICA "REAGAN COUNTRY"
This delegate badge from the 1980 Republican National Convention displayed key themes of Ronald Reagan's presidential campaigns and politics in the 1980s. The flag, the Statue of Liberty, and the space program invoked patriotism, and Reagan's cowboy image suggested the rugged individualism of the West. The West housed key elements of the conservatism that ensured Reagan's victory in 1980; shaped his antigovernment, anti-Communist agenda; and reconfigured national politics. Division of Political History National Museum of American History, Smithsonian Institution.

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Hearing Republican Barry Goldwater address the National Federation of Republican Women in 1963 was for Phyllis Schlafly "one of the most exciting days of my life." Like Goldwater, Schlafly wanted the United States to do more than just contain communism — they wanted to eliminate that threat entirely. They also wanted to cut back the federal government, especially its role in providing social welfare and enforcing civil rights. Goldwater's loss to Lyndon Johnson in 1964 did not diminish Schlafly's conservative commitment. She added new issues to the conservative agenda, cultivating a grassroots movement that would redefine the Republican Party and American politics into the twenty-first century.

Phyllis Stewart was born in St. Louis in 1924, attended Catholic schools, and worked her way through Washington University testing ammunition at a World War II defense plant. After earning a master's degree in government from Radcliffe College, she worked at the American Enterprise Institute, where she imbibed the think tank's conservatism. Returning to the Midwest, she married Fred Schlafly, an Alton, Illinois, attorney, and bore six children. "I don't think there's anything as much fun as taking care of a baby," Schlafly claimed.

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THE PHYLLIS SCHLAFLY REPORT
Phyllis Schlafly began her newsletter in 1967. When Congress passed the Equal Rights Amendment in 1972, the Report added antifeminism and other concerns of the New Right to its agenda. Schlafly had more than 35,000 newsletter subscribers in the mid-1970s; she also had many adversaries, including feminist leader Betty Friedan, who called her "a traitor to your sex." Courtesy of Phyllis Schlafly

Yet while insisting that caring for home and family was women's most important career, Schlafly spent much of her time writing, speaking, leading Republican women's organizations, and testifying before legislative committees. She ran twice for Congress but lost in her heavily Democratic district in Illinois. Her book, A Choice Not an Echo, pushed Barry Goldwater for president and sold more than three million copies. In 1967, she began publishing The Phyllis Schlafly Report, a monthly newsletter about current political issues. Throughout the 1950s and 1960s, Schlafly advocated stronger efforts to combat communism, a more powerful military, and a government less active in domestic affairs.

In the 1970s, Schlafly began to address new issues, including feminism, abortion, gay rights, busing for racial integration, and religion in the schools. Her ideas resonated with those who were fed up with the expansion of government, liberal Supreme Court decisions, protest movements, and the loosening of moral standards that seemed to define the 1960s. Although Richard Nixon did not embrace the entire conservative agenda, he sought to make the Republicans the dominant party by appealing to disaffected blue-collar and southern white Democrats. The Watergate revelations forced Nixon to resign the presidency in 1974, and his Republican successor, Gerald Ford, served only two years, but the rightward shift of the political spectrum continued even when Democrat Jimmy Carter captured the White House in 1976. Carter advanced environmental and energy legislation, but an economy beset by both inflation and unemployment and a crisis in U.S.-Iranian relations burdened his campaign for reelection.

Consequently, Phyllis Schlafly's call for "a choice not an echo" was realized when Ronald Reagan won the presidency in 1980. Cutting taxes and government regulations, trimming social programs, expanding the nation's military capacity, and pressuring the Soviet Union and communism in the third world, Reagan addressed the hopes of traditional conservatives. Like Schlafly, he also championed the concerns of Christian conservatives, opposing abortion and sexual permissiveness as well as supporting a larger role for religion in public life.

Reagan's goals encountered resistance from feminists, civil rights groups, environmentalists, and others, and he failed to enact the entire conservative agenda. Although he enormously increased the national debt and engaged in illegal activities to thwart communism in Latin America, his popularity boosted the Republican Party. And Reagan's optimism and spirited leadership contributed to a revival in national pride and confidence.