Neon Signs (Buzzed Driving)

NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION

One ad campaign by the National Highway Traffic Safety Administration was built around the statement that buzzed driving is drunk driving. If you use a search engine to explore the definition of “buzzed driving,” you will quickly see that there is disagreement as to whether that statement is true. Buzzed driving is usually understood to mean driving after having had a drink or two but not enough to make a person legally drunk. Unlike many public service ads that attempt to educate the public about the human cost of driving under the influence of alcohol — the cost in terms of loss of life or injury — this campaign focuses on the financial cost of driving drunk or impaired.

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Figure false: The National Highway Traffic Safety Administration (NHTSA) and the Ad Council

Reading and Discussion Questions

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