According to rational choice theory, people evaluate all options when making a decision and choose the alternative with the greatest benefit to them. However, psychological research shows us that this is not always the case. How might some political candidates use the conjunction fallacy, framing effects, or prospect theory to influence voters’ evaluations of their opponents or their opponents’ views?

ALEXANDER HASSENSTEIN/GETTY IMAGES and ANDRE FORGET/QMI AGENCY and CP IMAGES/DARRYL DYCK