Infectious Goodness
Standing before a giant red mailbox, London postal worker Imtiyaz Chawan holds a Guinness World Records certificate. Through the Royal Mail Group’s Payroll Giving Scheme, British postal workers donated money to 975 charitable groups, setting a record for the number of charities supported by a payroll giving scheme (Guinness Book of World Records News, 2012, February 6). Charitable giving is the type of positive behavior that can spread through social networks. Many charities are now using social media for fundraising purposes.
Standing before a giant red mailbox, London postal worker Imtiyaz Chawan holds a Guinness World Records certificate. Through the Royal Mail Group’s Payroll Giving Scheme, British postal workers donated money to 975 charitable groups, setting a record for the number of charities supported by a payroll giving scheme (Guinness Book of World Records News, 2012, February 6). Charitable giving is the type of positive behavior that can spread through social networks. Many charities are now using social media for fundraising purposes.
David Parry/PA Wire