Advertisement for Altoids mints featuring a man dressed like a plainclothes police detective from a 1970’s TV show. He is flashing a tin of Altoids at the camera as a detective would show a badge. The text of the ad reads, “Freeze!”

The accepted purpose of advertisements, generally, is to sell a product. This text is selling a specific product, as well as a way of life, or a way of being that the company wants you to associate with the product.