Think about design.

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Remembered event writing appears in a wide variety of contexts and genres outside of college classrooms. For example, a grandparent might write a letter to entertain her grandchild with family stories from the past, and a CEO might give a speech to inspire employees to come up with the next great idea. Each context and genre requires different design decisions to tell the story vividly and engagingly for readers. In the example below, a regional newspaper publishes a story about a farmer’s experience during the record-breaking blizzard of 1938 to commemorate this historic event. It is designed to entertain and inform readers about local history.

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Notice that although it demonstrates many of the genre’s key features, this remembered event essay also makes use of design elements that are appropriate to the type of publication in which it appears, such as a headline, the author’s byline, the sidebar providing context for the story, and a “continued” line directing readers to the inside page where the story goes on.