During your college years or soon after, you are highly likely to create writing that is not just something that you turn in for a grade, but writing that you do because you want to make a difference. You may already have found reasons for communicating with a public audience—perhaps you have invited others to an event, advertised your expertise, reported on a project you were involved in, or advocated for a cause. Often the purpose for doing this kind of writing may seem obvious to you—you have a clear idea of what the writing needs to accomplish. Now take the time to consider how to get the results that you want. Get feedback from friends and others who may be affected by your plan.