Chapter 23 Activities

1. What is the goal of informative speaking? What is the goal of your informative speech?

   Goal: To increase audience awareness of some phenomenon and/or deepen understanding of it by imparting knowledge

2. According to the text, what’s involved in defining information? Cite five ways in which you can define something.

   Defining information: Identifying the essential qualities and meaning of something

   • You can define information by the following:
   • Operational definition: Defined by what it does
   • Definition by negation: Explains what it is not
   • Definition by example: Provides an example of the subject under discussion
   • Definition by synonym: Compares something to another term that has an equivalent meaning
   • Definition by etymology (word origin): Gives the word’s history and explains the roots of the term in question
3. How can informative speeches be arranged?

   Informative speeches can be arranged using the topical, chronological, spatial, cause-effect, comparative advantage, or narrative patterns of arrangement.